US Airways is the only major domestic airline to charge for sodas, coffee and bottled water on flights, but it's now dropping the fees as of March 1 because "they have become a competitive disadvantage," according to Bloomberg.
Due to customer backlash (gee, you think?) US Airways has decided to listen to customers and abandon the fees. Even the flight attendants didn't want the carrier to impose fees on non-alcoholic drinks because they didn't want to deal with the sales process and unhappy customers, and who can blame them? Also, the flight attendants said that this extra worry compromised their ability to ensure cabin safety.
With consumers getting pickier about their airline choices, this beverage fee was just one more reason for consumers to not pick US Airways. So US Airways made the smart decision and is eliminating the fee this weekend. Good for them.
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