Consulting giant KPMG surveyed media and advertising pros about the top six trends for 2009. Here are the results (the pros were asked to choose the top from six options):
Ad downturn/ad spending down: 49%
Transformation of cell phone into personal computers: 40%
Thinning of "old media" through bankruptcies and closures: 38%
Internet penetration opening global markets: 25%
Failure of social networks to monetize as expected: 18%
Smartphones' potential for location-targeted content, advertising and marketing: 17%
The expectation of shifting ad dollars from traditional to digital media is down to 75% from 90% a year ago. The recession has changed everyone's expectations of what's to come in advertising for 2009. Those that were optimistic now have a wait-and-see attitude.
You can read more about the story at MediaPostNews.
Ad downturn/ad spending down: 49%
Transformation of cell phone into personal computers: 40%
Thinning of "old media" through bankruptcies and closures: 38%
Internet penetration opening global markets: 25%
Failure of social networks to monetize as expected: 18%
Smartphones' potential for location-targeted content, advertising and marketing: 17%
The expectation of shifting ad dollars from traditional to digital media is down to 75% from 90% a year ago. The recession has changed everyone's expectations of what's to come in advertising for 2009. Those that were optimistic now have a wait-and-see attitude.
You can read more about the story at MediaPostNews.
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