
Datran Media surveyed more than 3,000 marketing executives about their anticipated marketing budget changes for 2009. And the advertising method getting thrown the most bones? Email, at 80.4%. Search was the next highest category at 56.8%.
The executives said that new customer acquisition was their most important goal for the year, and apparently email is the way to reach that goal. Newsletters took top billing for the 2009 marketing tactic everyone is planning on utilizing. But yet, budgets are allocated toward email? Sounds like we could all be seeing a lot more e-newsletters this year.
See the results of the study at http://www.datranmediasurvey2009.com/.
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