Twitter is good for business. About 56% of Twitter users say they use the social communication site for business purposes, according to social media guru Rodney Rumford.
Not only for small businesses, Twitter is a "goldmine" for big consumer brands like Starbucks, which currently has about 6 million followers. A MediaPost article also cites a gourmet Korean taco truck business is L.A. that has built a following through Twitter: "The driver tweets where the truck will be 20 minutes ahead of time, and literally hundreds of people show up," one attendee told MediaPost.
The thing to remember to using Twitter as a marketing tool is to treat it like a conversation -- talk with people, not at them. And businesses should expect some negative opinions just as blogs crop up with negative opinions. Businesses need to use those negative opinions to show their strength, says Rumford.
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