Between Michael Phelps' bong photo and Chris Brown's alleged beatings of girlfriend Rihanna, celebrities aren't looking so good in February. And these types of publicity are exactly why more and more brands aren't using celebrities like they used to.
GreenLight found that only 7% of ads aired during the Grammy awards featured celebrity endorsements, down from 13% in 2008 and 21% in 2007.
The use of celebrities isn't going away anytime soon, but brands are definitely looking to reputation and possible repercussions from using any celebrities that might make their products look bad.
Read more at MediaPost News.
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