Tropicana is reverting back to its old look, due to complaints from loyal customers, reports The New York Times. PepsiCo, owner of Tropicana, unveiled the redesign of Tropicana brand of orange juice packaging in January. Customers emailed, called and wrote letters about not liking the new look. Some (including me) think that the new packaging makes Tropicana look like a generic store brand, rather than the Tropicana orange with a straw sticking out of it.
As we can tell from this packaging snafu, consumers do get attached to certain images and packaging. When I went to the store, it looked like the Tropicana was missing, since I was looking for the good ol' orange rather than a glass of OJ. Obviously, many others felt the same.
Of course, the "retaliation" came from a small percentage of Tropicana drinkers, but these are Tropicana's most loyal customers and Neil Campbell, president of Tropicana said “Those consumers are very important to us, so we responded.”
I have to agree, when I went into the store for Tropicana, I looked over it because at quick glance thought this new package was Store brand. However, now knowing that it is Tropicana, I like the new clean and simple design.
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