According to Brandweek, 53% of 300 senior marketing execs surveyed said that event marketing best accelerates and deepens relationships with target audiences out of all the marketing disciplines.
Slightly more than a quarter of those surveyed said that event marketing drives the greatest ROI. Event marketing gives way to experience marketing, with the difference described as: "involves integrated live and online experiences that drive deep brand interaction through highly relevant story telling and brand immersion."
These two trends are coming together at the same time along with another growing trend: being green. Of those surveyed, 66% plan on implementing or have already implemented a green initiative--up from 32% in 2007.
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