According to a 2008 Personalization Survey from ChoiceStream, 39% of consumers are more likely to click on an ad if it is personalized. That number rises to 58% among those who shop online at least several times a month. Bigger spenders (those that spend more than $250 online in a 6-month period) are more interested in personalized ads than small spenders.
In addition, 70% of spenders say that their purchasing decisions are sometimes influenced by an ad they've seen.
This means marketers need to personalize online ads for a bigger ROI.
Read the full press release at ChoiceStream's website. You can also download a PDF of the full survey findings from this site by clicking on the "survey" link in the third paragraph of the press release.
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