With the economy down in the dumps, advertisers are looking for new ways to get their products in front of those watching TV since they can't afford to go out. The solution? Product integration. Maybe not the solution, but certainly a solution that we'll be seeing more of.
And Jay Leno's new primetime show at 10 pm on NBC is the experimental platform. Leno worked referenced to the Garmin GPS systems into The Tonight Show in May 2007 and since then other talk show hosts including Letterman have included product references.
It bugs me to no end when I watch The Biggest Loser when the scripted "oh let's make something in the kitchen with Jell-o and then let's hit the 24-Hour Fitness gym" scenes appear. It used to be more subtle, but now it's like the music and mood changes and I can tell something is about to be hawked my way.
But, unfortunately, that seems to be the way things are heading. Bravo's Top Chef has partnered with Toyota, Clorox and Diet Dr Pepper. Even Late Night with Jimmy Fallon, which hasn't aired yet, is making product integration deals.
I avoid commercials by choice; now I can't avoid ads within the shows I watch? I don't like it, but then again, no one asked for my opinion.
Read the whole scoop at Broadcasting & Cable.
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